The Ultimate Guide to Personalisation
A curated UK edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
UK Personalisation News
Regional stories with direct local relevance
UK shoppers prefer reliable retail tech over flashy AI
UK retailers could miss the mark on digital spending, with shoppers valuing reliable basics such as pricing and returns over flashier AI tools.
Sembly 3.0 aims to cut weeks off client document work
The software could save teams two to three weeks on client reports and presentations as rivals race to automate final document production.
UK shoppers distrust AI recommendations, ThoughtSpot finds
Privacy worries are undermining retailers' AI push, with only one in 10 UK shoppers saying they trust product recommendations, a survey found.
JD Sports sees multi-million-pound loyalty sales lift
A trial of tailored offers found relevance drove spend more than bigger discounts, pointing to a multi-million-pound sales opportunity at JD Sports.
Unit4 appoints Anja Sadock as chief marketing officer
The hire is designed to sharpen Unit4's visibility, speed lead generation and support a push towards its ERPx cloud platform.
UK manufacturers see AI as key to customer loyalty
Cybersecurity fears remain a key hurdle as most UK manufacturers race to use AI to improve service, fulfilment and retention.
Analyst Insights
Research and market analysis connected to Personalisation
Google named Gartner leader in enterprise AI assistants
Gartner: firms shift growth to monetisation & platforms
Algolia adds guardrails for fashion AI shopping tools
Constructor tops three Gartner search & discovery use cases
Netcore Unbxd named Gartner Leader for search discovery
Reviews
Expert Columns
The importance of data enrichment in financial services
Why AI fails without a strong data foundation and how to get it right
Why You Need Phone Validation in Your Customer Data Toolkit
The Hidden Cost of Identity Friction in Retail
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Why seamless Middle East 2026 should be on every commerce leader's calendar
Why Every Chief Data Officer Needs a Modern Data Quality Strategy for AI
5 Tips to Align Your Data Strategy with AI
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Solving the retail generational buying gap one basket at a time
Interviews
Interviews and video coverage from the network
Recent Personalisation News
Reach Studios launches AI retail event in Sheffield
Free invitation-only access will let northern merchants hear from Google Cloud and Trustpilot on how AI is reshaping online sales in Sheffield.
Merkle expands ASDA partnership for George digital growth
ASDA is betting on George's online sales growth as Merkle takes a broader role in a five-year plan to improve the brand's digital offer.
UK consumers say 75% of marketing feels irrelevant
Irrelevant messages are pushing UK shoppers to tune out, with 35% more likely to unsubscribe after poor or repetitive marketing.
UK finance brands lag in paid social ad creativity
Paid social costs are rising as UK finance marketers struggle to produce enough creative for platforms that now reward constant ad testing.
THG Ingenuity puts AI Stylist on Google Cloud Marketplace
Virtual try-on could help fashion retailers lift conversions and cut returns, after Myprotein users were nearly six times more likely to buy.
UK firms embed AI in workflows but keep human control
Most UK enterprises now see AI boosting productivity, but 78% are keeping human approval points and guardrails in place.
UK marketers say industry is stuck in survival mode
Most teams are battling short-term demands and rising admin, as a survey found 74% of UK marketers say the sector is in survival mode.
British Triathlon launches digital overhaul with Netcompany
The overhaul aims to give members simpler digital access, more relevant communications and better self-service across Great Britain’s triathlon bodies.
UK marketers fail to check AI outputs, survey finds
Only 27% of UK marketing leaders always review AI-generated content before use, leaving customer-facing material open to errors and reputational risk.
UK shoppers back personalisation but resist AI data
A survey of 2,000 consumers shows UK retailers face a trust gap, with 43% unwilling to share browsing data or AI histories.
Ode launches free AI voice service for poem recommendations
The free service could broaden access to poetry-based support, using AI to guide users to human-read poems matched to their mood.
UK shoppers wary of AI making purchases, survey finds
Trust remains the main hurdle as nearly two-thirds of UK adults say they are uneasy about AI making purchases for them.
UK retailers say loyalty systems lack AI readiness
Most UK retailers still lack the loyalty infrastructure needed for agentic AI, as 72% say their systems are not fully ready.
UK shoppers say Prime Day traps retailers in discount cycle
More than half of UK shoppers say major sales events are pushing retailers into a race to the bottom, according to invent.ai research.
UK shoppers frustrated by AI retail personalisation
Frustration is rising as nearly half of UK shoppers report poor AI recommendations, while most retailers say eCommerce upgrades have slipped.
Lloyds to create 1,000 AI roles as agentic use grows
Fraud checks and customer service will be sped up as Lloyds Banking Group adds more than 1,000 AI jobs and retrains staff.
Tottenham signs TCS in digital transformation deal
Fans will see changes across ticketing, content and security as the Premier League club hands its digital overhaul to Tata Consultancy Services.
Retailers lack AI strategy despite competitive pressure
The gap leaves many retailers exposed, as most feel pressure to adopt AI yet fewer than half have a clear plan for doing so.
Ellis Brigham cuts order enquiries by 14% with Ingrid
The retailer also lifted order volumes by 24% last peak trading period, while fewer customer service queries eased pressure on its teams.
Stewart Golf cuts customer response times to one minute
Weekend and overseas customers are getting answers far faster, as the golf trolley maker's AI assistant now handles most routine queries around the clock.
Job Moves
Unit4 appoints Anja Sadock as chief marketing officer
Superson appoints Max Hurford as Head of Operations
Acquirz hires data & AI chief after Marketscan deal
Webtrends Optimize appoints Samantha Bessant as Customer Success Director
Dig appoints Ideal World Co-founder Paul Wright to board
