The Ultimate Guide to Data Analytics
2024 edition
Overview
Without analysis, data is essentially untapped potential in much the same way that a seam of minerals underground is valuable but only if exploited. Data analytics describes the processing of data (often by data scientists, but also by appropriately-equipped people in line-of-business positions) to find trends or patterns, in support of decision-making, or the discovery of new opportunities (for example, cross- or upselling). Data Analytics can be performed with relatively simple tools like spreadsheet programs, or it can be performed by purpose-designed specialized systems and software.
Analyst reports
![Story image](../../../../../uploads/story/2024/09/05/preview_techday_822a4e6de31cb2afb580.webp)
Gartner on AI
Gartner identifies six transformative technologies for ...
3 days ago
![Story image](../../../../../uploads/story/2024/08/01/preview_techday_c9096ed256d8b3a7cead.webp)
IDC on Apps
Progress launches MarkLogic FastTrack to enhance data i...
Last month
![Story image](../../../../../uploads/story/2024/07/29/preview_techday_9965b87563afd6d82d2e.webp)
Forrester Wave on Branding
Analytic Partners acquires Magic Numbers to boost UK pr...
Mon, 29th Jul 2024
![Story image](../../../../../uploads/story/2024/07/29/preview_techday_ad24c5fb077b67b782df.webp)
IDC on Apps
Progress launches MarkLogic FastTrack to accelerate app...
Mon, 29th Jul 2024
![Story image](../../../../../uploads/story/2024/07/22/preview_techday_72831a1d42a308b0339b.webp)
FMI on CRM
Campaign management software market to reach $10.2B by ...
Tue, 23rd Jul 2024
Featured news
![Story image](../../../../../uploads/story/2024/09/03/preview_jill_final.webp)
About Women in Technology
Women in Cyber: Jill Macmurchy talks resilience and div...
5 days ago
![Story image](../../../../../uploads/story/2024/08/23/preview_Elastic.webp)
About Cloud Services
Exclusive: Elastic warns Australia is falling behind in...
Last week
![Story image](../../../../../uploads/story/2024/07/26/preview_Vini_Cardoso-Cloudera(2).webp)
About Big Data
Exclusive: How Cloudera drives businesses with Big Data...
Tue, 30th Jul 2024
![Story image](../../../../../uploads/story/2024/07/23/preview_AF_Head_Shot(2).webp)
About Initial Public Offering
Exclusive: Dynatrace thrives with cloud migration, mark...
Wed, 24th Jul 2024
Expert columns
![Story image](../../../../../uploads/story/2024/09/03/preview_Jason_Leonidas_-_Vice_President__Australia_and_ASEAN__New_Relic(2).webp)
By Jason Leonidas of New Relic
Observability-driven digital customer experience is mak...
5 days ago
![Story image](../../../../../uploads/story/2024/08/27/preview_techday_8c45db4069d009e9d0d8.webp)
By Todd Redwood of BSI
Unlocking AI: Strategic moves to revolutionise the food...
Last week
![Story image](../../../../../uploads/story/2024/08/15/preview_techday_4cd6109e54c00f724c7c.webp)
By SenSen
Unlocking the potential of AI for good in smart cities
Last month
![Story image](../../../../../uploads/story/2024/08/15/preview_techday_92612d01b467d992eb81.webp)
By Jayden Soh of StarHub
Mastering office relocation without impacting productiv...
Last month
![Story image](../../../../../uploads/story/2024/08/14/preview_techday_314056e1dca535900e56.webp)
By Grant Wild of Wild Tech
How AI is shaping the future of enterprise productivity
Last month
Interviews
![Story image](../../../../../uploads/story/2024/09/03/preview_jill_final.webp)
Discussing Women in Technology
Women in Cyber: Jill Macmurchy talks resilience and div...
5 days ago
![Story image](../../../../../uploads/story/2024/08/23/preview_Elastic.webp)
Discussing Cloud Services
Exclusive: Elastic warns Australia is falling behind in...
Last week
![Story image](../../../../../uploads/story/2024/07/26/preview_Vini_Cardoso-Cloudera(2).webp)
Discussing Big Data
Exclusive: How Cloudera drives businesses with Big Data...
Tue, 30th Jul 2024
![Story image](../../../../../uploads/story/2024/07/23/preview_AF_Head_Shot(2).webp)
Discussing Initial Public Offering
Exclusive: Dynatrace thrives with cloud migration, mark...
Wed, 24th Jul 2024
![Story image](../../../../../uploads/story/2024/05/29/preview_Jason-Hardy---Titans-of-Tech.webp)
Discussing Storage
Titans of Tech - Jason Hardy of Hitachi Vantara
Thu, 30th May 2024
More expert columns
![Story image](../../../../../uploads/story/2024/08/13/preview_techday_4c6353f111177f9b079f.webp)
By Jonathan Reeve of Eagle Eye
Are you maximising Customer Lifetime Value (CLV) with y...
Last month
![Story image](../../../../../uploads/story/2024/07/31/preview_techday_ebd8d8b07c59cf74f5bf.webp)
By Felix Berndt of Paessler
Five ways to achieve infrastructure transparency
Wed, 31st Jul 2024
![Story image](../../../../../uploads/story/2024/07/31/preview_techday_6bcd70ea745ef9186a8f.webp)
By Jonathan Beeby of SAP Concur
How CFOs can work with human resources and IT teams thr...
Wed, 31st Jul 2024
![Story image](../../../../../uploads/story/2024/07/24/preview_techday_52bc855a7b637ef21acb.webp)
By Phil Beecher of Wi-SUN Alliance
The role of IoT in smart water management
Wed, 24th Jul 2024
![Story image](../../../../../uploads/story/2024/07/09/preview_techday_1d98f4ac06cf014cd779.webp)
By ACE Training
ACE emphasizes need for strategic Copilot adoption plan...
Tue, 23rd Jul 2024
![Story image](../../../../../uploads/story/2024/07/18/preview_techday_9346989e4cd76f0e62ab.webp)
By Digital Boost
The mindset and skills every SME should invest in NOW t...
Thu, 18th Jul 2024
Top players
Recent news
![Story image](../../../../../uploads/story/2024/09/06/preview_techday_ba08b41698fd0430bc36.webp)
About Ransomware
Cybercriminals use legitimate software for attacks incr...
2 days ago
![Story image](../../../../../uploads/story/2024/09/05/preview_techday_2e2b3f23918527abb339.webp)
About Mobility
Couchbase launches mobile vector search, new columnar D...
3 days ago
![Story image](../../../../../uploads/story/2024/09/05/preview_techday_de081ad318083744efe8.webp)
About Jobs
Altis Consulting renews DevelopHer programme for women ...
3 days ago
![Story image](../../../../../uploads/story/2024/09/04/preview_techday_951cc8e6c748c16d9507.webp)
About Strategy
Ramboll strengthens data centre services with i3 acquis...
4 days ago
![Story image](../../../../../uploads/story/2024/09/04/preview_techday_f470b22fcf575d243d4f.webp)
About Software-as-a-Service
Hexaware & Earnix partner to revolutionise insurance pr...
4 days ago
More expert columns
![Story image](../../../../../uploads/story/2024/07/18/preview_techday_9346989e4cd76f0e62ab.webp)
By Digital Boost
The mindset and skills every SME should invest in NOW t...
Thu, 18th Jul 2024
![Story image](../../../../../uploads/story/2024/07/17/preview_Chris_Livesey.webp)
By Chris Livesey of AutoRek
Tackling the financial services talent shortage: Key to...
Wed, 17th Jul 2024
![Story image](../../../../../uploads/story/2024/07/17/preview_Piotr_Korzeniowski_CEO_Piwik_PRO.webp)
By Piotr Korzeniowski of Piwik PRO
How to optimize your brand’s eCommerce site around key ...
Wed, 17th Jul 2024
![Story image](../../../../../uploads/story/2024/07/11/preview_Michael_Ogilvie_8(2).webp)
By Michael Ogilvie of Data Army
Living with error margin in thriving data-led and data-...
Thu, 11th Jul 2024
![Story image](../../../../../uploads/story/2024/07/11/preview_Terry_Smagh__Infor_senior_vice_president_and_general_manager_for_Asia_Pacific_and_Japan__1_(2).webp)
By Terry Smagh of Infor
10 strategies for creating supply chain redundancy
Thu, 11th Jul 2024
![Story image](../../../../../uploads/story/2024/07/03/preview_preview_FreightExchange_Founder_and_CEO_Cate_Hull5.webp)
By Cate Hull of FreightExchange
Driving efficiency: How AI is transforming automotive p...
Wed, 3rd Jul 2024
Even more expert columns
![Story image](../../../../../uploads/story/2024/07/03/preview_preview_FreightExchange_Founder_and_CEO_Cate_Hull5.webp)
By Cate Hull of FreightExchange
Driving efficiency: How AI is transforming automotive p...
Wed, 3rd Jul 2024
![Story image](../../../../../uploads/story/2024/07/03/preview_Chris_Iacovou.webp)
By Chris Iacovou of Solera
Speeding towards a sustainable future
Wed, 3rd Jul 2024
![Story image](../../../../../uploads/story/2024/06/18/preview_Peter-Philipp-Headshot.webp)
By Peter Philipp of Neo4j
How Generative AI can be turbocharged with knowledge gr...
Tue, 18th Jun 2024
![Story image](../../../../../uploads/story/2024/06/06/preview_img-qNEjrGKEpd9xawd7UVbyWM2K.webp)
By Insightful.io
72% of business leaders suffer from analysis paralysis ...
Thu, 13th Jun 2024
![Story image](../../../../../uploads/story/2024/06/11/preview_Craig_Nielsen_-_VP__APJ__GitLab.webp)
By Craig Nielsen of GitLab
Preparing for a new AI-driven era in software developme...
Tue, 11th Jun 2024
![Story image](../../../../../uploads/story/2024/06/05/preview__D3A0470.webp)
By Rosie Cairnes of BlackLine
How Australian CFOs can master the modern finance balan...
Wed, 5th Jun 2024
![Story image](../../../../../uploads/story/2024/05/30/preview_img-bBjK06vHrMvAJv0xMjt3wFMk.webp)
By Annexa
The three trends supporting fintech growth in Australia
Thu, 30th May 2024
![Story image](../../../../../uploads/story/2024/05/30/preview_img-Qo8Nevg8durGsc6qVoNMPGCQ.webp)
By Rod Lester of NICE
Taking the next step forward in the contact centre evol...
Thu, 30th May 2024
![Story image](../../../../../uploads/story/2024/05/23/preview_img-LkVEis9k67IWETwbadbXHMIC.webp)
By Annexa
How AI is used in cloud ERPs - now and in the future
Fri, 24th May 2024
![Story image](../../../../../uploads/story/2024/05/23/preview_img-N3DFxivTgOfB4HEKIN6qHBbq.webp)
By Lizzi Long of Interactive
When it comes to AI, failing to plan is planning to fai...
Thu, 23rd May 2024
More news
![Story image](../../../../../uploads/story/2024/09/02/preview_techday_af72740e52ea0d0d038c.webp)
About Software-as-a-Service
Broadcom launches Rally Anywhere to boost enterprise ag...
6 days ago
![Story image](../../../../../uploads/story/2024/08/29/preview_techday_e06003457b3ff5f45db9.webp)
About Big Data
Bendigo & Adelaide Bank, La Trobe Uni, Google Cloud par...
Last week
![Story image](../../../../../uploads/story/2024/08/29/preview_techday_d88741409b7d0558b940.webp)
About Private Cloud
Vultr & SQream partner to enhance cloud AI capabilities
Last week
![Story image](../../../../../uploads/story/2024/08/29/preview_techday_82dba2939d3ebe8566cc.webp)
About IT Training
Databricks & Queensland unveil data & AI academy initia...
Last week
![Story image](../../../../../uploads/story/2024/08/29/preview_techday_e8c12207ad881f8bf7f4.webp)
About Sustainability
Hyperview partners with Novem Digital to boost risk man...
Last week
Even more news
![Story image](../../../../../uploads/story/2024/08/29/preview_techday_a99338dd8e278f390079.webp)
About Business Intelligence
Spirent Communications modernises with SnapLogic GenAI ...
Last week
![Story image](../../../../../uploads/story/2024/08/26/preview_techday_6ceb3ce141cb687255f0.webp)
About Data management
AI adoption surges among New Zealand businesses – repor...
Last week
![Story image](../../../../../uploads/story/2024/08/23/preview_unnamed__8_.webp)
About RFID
FedEx introduces dynamic pallet dimensioning system in ...
Last month
![Story image](../../../../../uploads/story/2024/08/23/preview_unnamed__27_.webp)
About Software-as-a-Service
Apromore appoints Brandee Sanders as new chief marketin...
Last month
![Story image](../../../../../uploads/story/2024/08/23/preview_techday_ef96684ee08a2eba5052.webp)
About EduTech
Google Cloud boosts Indonesian students with tech skill...
Last month
Job moves
![Story image](../../../../../uploads/story/2024/09/04/preview_Thomas_Schro%CC%88der_Vice_President_Europe_Teradata_Copyright_Teradata_3_.webp)
Move at Teradata
Teradata appoints Thomas Schröder as Vice President for...
5 days ago
![Story image](../../../../../uploads/story/2024/08/22/preview_GregCzajkowski.webp)
Move at Google
Celonis appoints Greg Czajkowski as EVP of engineering
Mon, 22nd Jul 2024
![Story image](../../../../../uploads/story/2024/07/10/preview_Gao_Lei__Chief_Technology_Officer__CTO__of_SleekFlow.webp)
Move at Instagram
SleekFlow appoints Gao Lei as new CTO to drive tech str...
Wed, 10th Jul 2024
![Story image](../../../../../uploads/story/2024/07/03/preview_image001__10_.webp)
Move at Adobe
Adobe appoints Keith Eadie as APAC General Manager
Wed, 3rd Jul 2024
![Story image](../../../../../uploads/story/2024/06/21/preview_Eric_Stevens.webp)
Move at Pax8
Pax8 appoints Eric Stevens as new Chief AI Officer
Fri, 21st Jun 2024
Other guides
You can read other related guides from Marketing Technologies, Planning, Artificial Intelligence, Digital Transformation, and Public Cloud.
Powered by