Keepit named Leader in IDC MarketScape for SaaS backup

Keepit has been named a Leader in the IDC MarketScape assessment of worldwide SaaS data protection vendors for the 2025-2026 period, marking a significant endorsement for the Copenhagen-headquartered company as competition intensifies in cloud backup and recovery.

The IDC MarketScape report evaluates technology suppliers on a mix of qualitative and quantitative criteria. It positions vendors in a comparative graphic based on product, strategy, and prospects for market success.

Keepit focuses on backup and recovery for software-as-a-service applications. The company runs its own cloud infrastructure and targets organisations that want separation between core business platforms and data protection environments.

"We built Keepit to give organisations control over their data-no matter what happens," said Frederik Schouboe, Keepit Co-founder and Chief Visionary Officer, Keepit. "We believe being named a Leader by the IDC MarketScape affirms the strength of our architecture and the impact it has on our customers. Our independent cloud, our immutable storage, and our focus on fast, intuitive recovery all reflect our belief that data protection should be simple, secure, and ready for the future."

Own cloud footprint

Keepit operates its own private cloud data centres in Denmark and Germany, Switzerland, the UK, the US, Canada, and Australia. This approach removes reliance on public cloud providers and allows the company to manage infrastructure directly.

The company positions this footprint as a way for customers to maintain data sovereignty. It also aligns the service with regional compliance requirements and long-term data retention policies.

Keepit states that it does not use subprocessors or third-party infrastructure across its stack. It manages infrastructure, storage, and application logic itself.

Immutable storage focus

The platform uses proprietary object storage that the company describes as immutable by design. It is based on a Merkle tree structure that resembles blockchain techniques and records data in a way that prevents alteration of stored objects.

Keepit combines this storage layer with encryption in transit and at rest. The platform also implements logical air-gapping and anomaly detection tools that monitor for unusual activity.

The company positions this set of measures as protection against ransomware attacks and other data integrity risks.

Multi-SaaS coverage

Keepit offers backup and recovery for a range of software-as-a-service applications. These include Microsoft 365, Entra ID, Okta, Salesforce, Google Workspace, Atlassian, Dynamics 365, Azure DevOps, and Power Platform.

Customers use a single interface to manage backup policies and recovery tasks across these workloads. The service includes built-in functions for compliance reporting and audit support.

Organisations can search and restore items across user accounts and applications. The platform supports cross-user restoration and in-place restores, which can reinstate data into its original location.

Recovery and search

Keepit's platform offers point-in-time snapshots of protected data. These snapshots allow customers to roll back to specific states at defined times.

The service indexes backed-up data. It adds smart search and preview tools that allow administrators to locate and validate items before restoration. Guided disaster recovery workflows provide structured steps during incidents, with the overall aim to standardise response and reduce the duration of disruption.

Pricing model

Keepit bases its pricing on the number of protected seats. The company offers unlimited data retention under this model. The service does not include egress fees or volume-based charges, and customers can offboard data without additional charges.

This structure reduces exposure to variable usage costs that are common in some cloud-based pricing models. It also simplifies budgeting for long-term retention projects.

Architecture and partners

Keepit has built its platform on an API-driven architecture designed for SaaS workloads. The modular design supports the addition of new applications as providers release or update services.

The service operates on a multi-tenant basis. It includes white-labelling and tenant management tools for managed service providers that want to resell or bundle data protection services.

Partners can manage multiple end-customer environments from one console. They can apply policies, run reports, and handle restores across tenants.

The company argues that full ownership of the technology stack removes external constraints on its roadmap. It can adjust infrastructure and software layers in response to regulatory shifts or new attack techniques.

Schouboe said organisations are increasing their reliance on online productivity platforms and identity services.

"Organisations rely on SaaS more than ever, and they need protection that is independent, resilient, and easy to use," said Schouboe. "We believe this recognition from the IDC MarketScape reinforces our commitment to delivering a platform that meets those needs-today and as the ecosystem evolves."